alitalia

brandbook

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ABOUT THIS PROJECT


Always having in mind the core values that inspired the foundation of the company, we gave it a new look. We’ve made these guidelines for everybody to get to know the new visual identity of Alitalia.

Exclusive and innovative: those are words that effectively translate Alitalia’s core values and are what inspired the foundation of the company. The new design approaches the brand from a fresh perspective, to market the company in an industry that is constantly going through changes.

Our redesign gives Alitalia a modern twist without ridding it of its classic charm and sophistication its loyal customers are accustomed to seeing.

CATEGORY


Branding/Design

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