audi

"the night will be bright"

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ABOUT THIS PROJECT


When you look into someone’s eyes you can tell everything about them because everyone has unique eyes. And like humans, so do all Audi models. Each one has a distinctive pair of LED headlights. Each Audi has a distinctive pair of headlights and they are each telling us a story.

Audi has struggled to make an impact in the US market due to its powerful competitors BMW and Mercedes-Benz. However, they have always had an edge on technology. With cars completely changing now, technology is a key factor to stay ahead in the game. Audi has the bragging rights of being the first car company to have LED lights on their cars. Now, they have about a 1000 lumens in the lights which can make night look like day.

“Recognize the Eyes.”

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