Puma sponsors multiple athletes who have made and continue to make history. From Olympic medalists to World Cup champions, Puma’s biggest goal is to inspire people to achieve greatness.
Puma was founded with the characteristics of a big cat in mind, and that reflects in the brand. For the new direction, we used its essence and what it represents to jump higher in the market. We show how its attributes are a must in a mindset that aims for success. We want to express the new identity and vision by reflecting the ability to understand never-ending athletic trends. “Unleash the Animal” makes a statement as a brand and urges people to get in touch with their inner wild.
The new look inspires people from all over the world to unleash and encourage their inner animal to perform their best.