venmo

"money made easy"

ABOUT THIS PROJECT


Addys Bronze 2019 - x2


The mobile payment industry is changing the old-fashioned way we’re used to paying for things and people back. In the U.S., millennials are expected to use more mobile wallets than both credit and debit cards in 2020. Let’ ditch cash: Venmo makes it easier for us to transfer money to anyone in seconds. Mobile payment is the future, and it is uncomplicated like money should be. “Money Made Easy”.

Our challenge was to help Venmo establish itself in the millennial culture as the most popular mobile payment app and to be one of the giants in a rising industry. And there is no better way to communicate with the generation who created memes.
We have come up with a series of videos containing different types of memes to deliver the message as quickly as your money is transferred with the app.

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